Using Social Media To Get Recruited
Updated: May 28, 2020
While recruiting and the world in general becomes more and more digital, student-athletes are at a great advantage if they know how to use this to their benefit. Arguably the biggest piece of this digital transition is the use of social media platforms such as Instagram, Twitter and Facebook to help coaches discover and communicate with prospects. Often times, your social media accounts are the first impressions coaches and scouts have of not only your athletic ability, but also how you carry yourself on and off the field/court/arena.
With that being said, there are several things to follow when preparing your social media accounts for your recruiting journey.
Have A Good Username:
The common theme when getting recruited through social media is to make things as easy as possible for the coach or scout. Being said, it’s crucial they are able to easily find your account by simply searching your name. If your name is not available as a username, make it something similar by incorporating your middle name or jersey number (ie. @brandonsmith44). Coaches are not going to spend more than 5 minutes looking through these platforms for your profile if your username is something they’d never be able to guess.
Treat Your Account Like a Job Application:
When scouts are looking for prospects, they not only look for great athletes, but great young men and women. It’s extremely important to remember that every post, comment, story or even tagged picture can be seen by coaches scoping out your profile. With that being said, swearing, references to drugs and alcohol, violent actions and any other content that you wouldn’t want your potential future coach to see should be avoided at all cost.
A simple rule of thumb would be to not post anything you wouldn’t want your boss or grandma to see.
Have Your Info Readily Available:
When a coach finds a prospective student-athlete, the last thing he wants to do is sift through 100 posts to find what he’s looking for. To make things simple, have your highlight tape or recruiting profile link in either your biography or in a pinned post.
If you’re using a recruiting profile, make sure that your profile is complete and professional. This should include a highlight tape, personal info, contact info, a biography and any other information you’d like shared with the programs.
Post Quality Content - Often:
On top of having your highlight tape in your biography, it’s important to keep any coaches in your network engaged with quality content that will help further your recruiting journey. This could include any of the following: • Snippets of your highlight tape or highlights from any given game.
• Videos of you working out or training position specifics. • Videos of you doing a good deed/being active in the community. • QA sessions with your followers (remember to keep it appropriate)
• Inspirational Quotes/Videos that represent your values. • Anything else that will let the coach get a better feel for the person you are.
Maintain Constant Communication: If and when a coach decides to message you either through social media or e-Mail, it’s important to not leave these coaches waiting for an extended period of time. When you do finally compose a response to their message, have someone review what you wish to say to make sure everything is grammatically sound and professional.
On the flip side, it’s important to remain patient for a response and keep in mind that these coaches are currently maintaining dozens of conversations, so it’s possible they won’t get back to you for a few days. This doesn’t mean they’ve lost interest or your response wasn’t what they were looking for, it’s simply because they’re busy.
By following these guidelines, coaches and scouts will have a far easier time with your recruiting process, from finding your profile, to doing their research, to finally initiating a conversation with you.
Recruiting is a numbers game, so it’s important to give yourself any advantage at your disposal, social media being a very crucial one.